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Videos
What you see (is NOT) what you get
The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.
Catalogue: Fusion 2019
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2019
Videos
Is it possible to predict human decision-making?
Using qual and quant to understand why consumers really make decisions, not why you think they do.
Catalogue: Fusion 2019
Author: Nina Kanin
Company: Streetbees
November 10, 2019
Videos
Reading the tea leaves
Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.
Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa
Company: INTAGE HOLDINGS Inc.
November 10, 2019
Research papers
Trends change, motivations do not
How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.
Catalogue: Fusion 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar
Companies: Ipsos MRBI, The Coca-Cola Company
November 10, 2019
Research papers
Is it possible to predict human decision-making?
Using qual and quant to understand why consumers really make decisions, not why you think they do.
Catalogue: Fusion 2019
Authors: Nina Kanin, Zehra Odunayo
Company: Streetbees
November 10, 2019
Videos
Impact not to be sniffed at: How one study changed the global culture of fragrance
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
Catalogue: Fusion 2019
Authors: Oliver Sweet, Katell Maguet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
Research papers
Consumer understanding in the age of entrepreneurship
Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...
Catalogue: ESOMAR Smart Data Lab
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods
November 4, 2019
Videos
